This public service initiative created an app to guard girls in Hong Kong from home violence by figuring out key Cantonese and English phrases in conversations that sign the potential for escalating violence and warns a trusted contact.
Audio: Public Service
“Undercover”
Ogilvy Hong Kong for Ladies Serving to Ladies
This public service initiative created an app to guard girls in Hong Kong from home violence by figuring out key Cantonese and English phrases in conversations that sign the potential for escalating violence and warns a trusted contact.
Design: Product/Service
“My Japan Railway”
Dentsu Inc for JR Group
This design win showcases meticulous craft in a marketing campaign by Dentsu Japan to encourage the widespread use of public railways by creating personalised collectable digital stamps for every railway station visited.
Movie Craft Music Authentic: Product/Service
“Play It Protected”
The Monkeys, a part of Accenture Tune for Sydney Opera Home
The musical tribute to Sydney’s Opera Home celebrates the enduring arts centre’s historical past for standing out and making a mark via uniqueness.
On the Clios awards ceremony, specialty awards had been additionally handed out to Lifetime Achievement Award recipient Susan Credle, international chair of FCB and inventive advisor to IPG; Neil deGrasse Tyson, astrophysicist and director of New York’s Hayden Planetarium; and to Cristian Mugarra Palma and Luis Piceros Fierro a duo from Chile who gained the Pepsi Rising Inventive Award.
The remaining international winners of the 2024 Grand Clio Award winners are:
- Audio: Public Service- “You should buy a radio station” by Havas Gurisa for Loteria y Quinielas del Uruguay
- Audio Craft: Product/Service- “Breathe By means of It” marketing campaign by DAVID Madrid for Halls
- Branded Leisure & Content material: Product/Service – “WoMen’s soccer” by Marcel for Orange
- Inventive Enterprise Transformation: Product/Service – “Renault-Plug Inn” by Publicis Conseil for Renault
- Inventive Enterprise Transformation: Public Service – “Working with Most cancers” by Publicis Groupe for Working with Most cancers
- Inventive Effectiveness: Product/Service – “WoMen’s soccer” by Marcel for Orange
- Inventive Use of Information: Enterprise to Enterprise – “Nativa Meter” by L&C for AB InBev-Bavaria-Cerveza Nativa
- Inventive Use of Information: Product/Service – “Lie Extending Stickers” by Gray Colombia || VML Colombia for MAKRO COLOMBIA
- Inventive Use of Information: Public Service – “Cutcakes” by TBWAZurich for Terre des Femmes
- Design: Public Service- “The Dropstore” by Publicis Groupe Benelux for Ministry of Overseas Affairs of the Kingdom of the Netherlands
- Design Craft: Product/Service- “AdLam” by McCann New York for Microsoft
- Design Craft: Public Service- “Channel 4 Idents” by 4creative + Artwork Observe for Channel 4
- Direct: Product/Service- “The place to Settle” by McCann Poland & McCann NY for Mastercard
- Direct: Public Service- “Ready to Reside” by VML UK for NHS Blood & Transport
- Digital/Cellular: Product/Service- “The place to Settle” by McCann Poland & McCann NY for Mastercard
- Digital/Cellular & Social Media Craft: Product/Service- “AdLam” by McCann New York for Microsoft
- Expertise/Activation: Product/Service- “Driving Whereas Black” by Goodby, Silverstein & Companions/Important Mass for Brave Dialog World Basis
- Expertise/Activation: Public Service- “Pop Tarts: The First Edible Mascot” by Weber Shandwick for Kellanova
- Movie: Product/Service- “WoMen’s soccer” by Marcel for Orange
- Built-in: Product/Service- “Barbie The Film” by Mattel for Barbie
- Media: Product/Service- “San Émission” by VML Canada / Type1 for Volkswagen Canada
- Out of Dwelling: Product/Service- “Coors Lights Out” by Rethink for Coors Mild
- Partnerships & Collaborations: Product/Service- “Barbie The Film” by Mattel for Barbie
- Print: Public Service- “Photo voltaic Impulse – Prêt à Voter” by Publicis Conseil for Photo voltaic Impulse
- Print & OOH Craft: Product/Service- “The One Exhibition” by DM9 for Leica PHOTOGLOBAL
- Public Relations: Product/Service- “AIZOME WASTECARE™ Industrial waste — licensed as skincare” by Serviceplan Germany for AIZOME
- Social Media: Product/Service- “WoMen’s soccer” by Marcel for Orange
Different international awards handed out:
- Company of the 12 months: Publicis Conseil
- Advertiser of the 12 months: Michelob ULTRA
- Unbiased Company of the 12 months: Rethink Canada
- Community of the 12 months: Ogilvy
- Manufacturing Firm of the 12 months: Prodigious Paris